23A - Your Venture's Unfair Advantage

1. Lack of Competitors
V: This is very valuable, because there will be less competition to be successful
R: It is pretty rare not to have a lot of competitors. Typically most ideas have a lot of businesses chasing it.
I: This can be imitated in different ways, but i don't think may people will have the exact idea that I have.
N: There are other resources that can provide resources like food, but none that can provide exactly what i'm offering.

2. Being close to a college campus
V: This is very valuable because it will be easy for the students to get to the restaurant from class.
R: It is not rare for restaurants to be close to campus
I: This can be imitated because other restaurants are open close to campus.
N: This cannot be substituted.

3. Delivery Service
V: This is very valuable because not a lot of student will want to go to the actual restaurants to pick up their food.
R: This is not rare for restaurants to have a delivery service.
I: It can be imitated because any restaurant can open up a delivery service
N: It cannot be substituted

4. Support of student organizations
V: Getting the support of student organizations would be very valuable, it would cause students to be more involved in the product.
R: It is not rare for student organizations to promote a particular product
I: It cannot be imitated.
N: It could be substituted by the support of a different organization.

5. Give samples out at the start of the business
V: I think this is a very valuable resource because it keeps people coming back, plus every college student loves free food.
R: It is not rare for a restaurant to give out free food to promote their company, especially at the beginning.
I: It could be imitated by competitors who want to get their product displayed
N: It could be substituted by not giving out free samples.

6. My capabilities
V: I think my capabilities to be outgoing and meet people would help me start the business
R: It is not rare for the owner of the company to be extremely outgoing
I: It could be imitated by other owners and entrepreneurs.
N: It can't really be substituted.

7. Using an app and website
V: Making an app to be able to order food online would be beneficial to the company as many students use technolofy
R: It is not rare to find apps for companies who deliver food
I: It could be imitated by other companies who have a similar idea
N: It could be substituted by a website or promotional ads

8. Contacts
V: Having the right contacts can really help your business take off
R: It is not rare to use the contacts you have to make for a better company
I: No, different contacts allow you to do different things within your company.
N: Yes, it can be substituted. People are always networking.

9. Leadership
V: I have taken on many leadership roles that would allow be to play an important role in the company
R: It is not rare to have leadership skills.
I: I use my leadership skills in my schoolwork, and social life.
N: Leadership is a quality that really cannot be substituted.

10. Public Speaking Experience
V: Having public speaking experience will be a huge plus to start this company.
R: It is not rare, a lot of great entrepreneurs have good public speaking skills
I: It can be imitated
N: It can't be substituted, having public speaking is vital for the company.

I think that most valuable resource is the contacts that you have. I think when starting any business or product idea you have to know someone who has some sort of experience in the area of work that you are trying to get into in order to have a successful product. In this case, I think that knowing people in the food industry and also in the social media world would help my product the most.