30A - Final Reflection

What sticks out to you as the most formative experience? The experience that you'll remember years later? What was your most joyous experience? What experience are you most proud of yourself for accomplishing?

The experience that I will remember the most in this class is the Idea Napkins. I really enjoyed getting to think about how I would actually go through with my product and what would allow me to stand out above the rest. I will also remember interviewing people for the assignments. Although it was tedious at times it was sometimes interesting to see how other people viewed my product and the advice that they gave me to become successful.

At the beginning of the semester, I mentioned that I wanted each of you to develop an entrepreneurial mindset. Now, at the end, do you see yourself as an entrepreneur? Do you think you have moved closer to developing an entrepreneurial mindset?

I do continue to see myself as an entrepreneur as I did at the beginning of the class. I do think that my ideas and thoughts will continue to allow me to develop an entrepreneurial mindset. This class did allow me to think outside of the box and come up with new ideas to allow myself to stand out from everyone else. 

What is the one recommendation you would make to the students who are going to journey down this path in the future? What would you recommend they do to perform best in this course? What would you recommend they do to foster that mindset?

Try to be creative and be creative early on. A lot of the assignments are repetitive and I felt like I was just repeating myself in a couple of assignments. Also, come up with a good idea at the beginning because you have to go in depth. If you choose something that is hard to write about it the rest of the assignments will be hard.

29A - Venture Concept No. 2

Opportunity:

• Today's college students tend to live a busy life, unable to make healthy eating choices because they simply don't have the time to make the food or the money to pay for it. They also tend to eat I believe an opportunity exists for fast healthy meals designed specifically for college students at a low cost that are open late.
• According to a recent study published in the Journal of Nutrition Education and Behavior, over half of college students (59%) have high levels of "food insecurity". This means that they have limited or uncertain availability to healthy foods due to high costs. To compare this to all households in the United States (only 14.9%) we can see that the biggest problem lies in the lives of the college students. This can lead to a greater risk for malnutrition. High food costs, limited income, and poor food support systems are contributing risk factors of food insecurity.
• The need is for college students to be able to afford quick and healthy meals so that they can continue their educational lives as well as continue to get the nutrients they need to be active and healthy. 
• The forces that allow this to occur are a lack of funding, lack of time to make food, and lack of knowledge about the benefits of healthy food. This causes a window of opportunity to remain open until all of the factors are resolved. 
• There is a no current satisfactory resolution to this need. Many interviewees complained of the high price of healthy food, as well as not having enough time to cook during the day. They also complained that most of the restaurants that do have fast food options or delivery services do not have healthy meal options. If these interviews showed a good representation of student populations throughout the country, than there are many people that are struggling with this issue and many of them are willing and open to looking at a new solution. 
• Potential customers are college students who are confronted with jobs, a heavy work load, and a social life. They may have many things that they come across throughout the day that cause them to be unable to cook themselves healthy meals, and they also may not enjoy eating out at unhealthy restaurants.

Innovation:

• For individuals with limited budgets, the food options will be priced very reasonably. Students with a college ID will receive a discount. There will also be a loyalty program for those who eat there often, and a discount if multiple meals are ordered/delivered per week. There will also be an option to get the food delivered cooked and uncooked, with the uncooked version being cheaper as well. An example of an uncooked meal getting delivered to the house will range anywhere from $6-8 depending upon the meal. This is a great option and great price for a full meal with healthy, organic foods. 
• For individuals with a tight schedule, the delivery option will be available for the food services. Some may prefer to have the food delivered to their apartments/houses every week, or twice a week, while others may prefer to pick it up at the restaurant daily. 
• Businesses with larger budgets may purchase food for catering which will be able to be delivered the day of, or if it is a large order placed ahead of time. This will allow the companies to host fast food for company events that have healthy choices and options. 

Venture Concepts:

• Individuals will buy this product if they are concerned with eating healthy foods in a quick time manner. They will be able to purchase the food in store, online, or over the phone.
• Businesses will buy this product if large quantities can be purchased at discounts and it provides a healthy meal option for large meetings or conferences. With the variety of food options that will be available, all businesses should be interested in this product.
• The term "Switch" is applicable because there are other alternatives to this product. Some individuals may prefer cooking their own food and not like eating something that was cooked by others. Some other students may still run into price difficulties depending on the funding that they have available. 
• There are a few major competitors, however the competition will be limited due to the cheap price of the product.

Price Points:

• If the price of the food is too expensive, my other competitors will have a better chance of getting customers that I could have had. The price must make a minimum profit, with the hopes that the great volume of students will bring in the most money. 

Distribution:

• I will first distribute this product to students at college campuses. As this starts to take off, I will start to expand to other individuals such as families and businesses. The ability to be able to market on college campuses will help the product grow greatly. I will be able to attend events with samples of the product and coupons to entice students to go to the restaurant.

Customer Service:

• The customer service to the students and other individuals will be the most important concept of this product. As the owner, I will focus on the customer service instead of managing the product. It is more important to me to hire others to manage and spend time focusing on what make the customer happy. 

Location:

• The first restaurant will be close to college campuses and bars. There will also be a delivery service between a certain radius as well as an online ordering system.

Employees:

• To begin, there will be minimal employees. I will continue to hire employees as the product grows, hopefully expanding the restaurant to other college towns. To begin, we will need cooks, managers, cashiers, delivery, and marketers.

Feedback/Changes:

• I will make sure to include more about other individuals and businesses instead of just students. Although they will be the main focus, they alone will not be able to fund this product.
• The location of the restaurant will be vital to the product as well as the delivery service. 
• The price of this product will also be important because there are other competitors in this industry. 

27A - Reading Reflection No. 3

Grinding It Out: The Making of Mcdonald's, Ray Kroc

1. When reading this, the thing that surprised me the most was that Ray Kroc was already in his 50's when he started the business and he spent a significant amount of time after that continuing to develop his business. I admired his willingness to keep going and not give up in times of adversity. It was also interesting to see how he grew from the beginning of making paper cups into creating such a successful business. The thing that I admired least from Kroc is when he did not push harder to own the Multimixer business. One time when Kroc came across adversity was when he tried to make the french fries from the recipe that was given to him. Although this recipe was supposed to make great french fries, they did not come out like they were supposed to. However, he did not give up until he got the recipe just right to make the best french fries.

2. He is decisive and risk-taking when making decisions about the company. He was confident in knowing that his business was going to be successful even when he was having issues. He was also innovative and able to problem solve when he was not able to make the french fries correctly.

3. I did not understand why the paper cup employer was part of the Multimixer business. It became a little more clear as the reading went on.

4. How long did it take you to make Mcdonald's a really successful business?
Did you think you were going to fail when you could not get the recipe for french fries correct?

5. I think that the entrepreneur had a good opinion of hard work. I think that since he was older, he had a different outlook on life and why he wanted to be successful. I think he saw the potential in the business and was able to do different things in order to make it successful.

28A - Your Exit Strategy

1. If i were to pursue this business, I would probably end up using the profits to invest in other ideas and companies. Although I will most likely keep the business, I will probably be less involved as the years go on. I don't think I would protect the venture as a family business. I would want my future family to have their own choices and ideas about what they want to do in life and not feel forced to be a part of the family business.

2. I have selected this exit strategy because I believe that they best fit my goals that I hope to achieve in life. I look to be a successful entrepreneur but I don't plan on staying in one particular business for an extended period of time.

3. I think that my exit strategy has influenced other decisions that I have made in my concept. The way that I would run my business would allow me to be available more in the design phases and allow me to interact more with the customers instead of managing it. I think it has influenced how I have acquired and used resources because I would be looking at the views of the customers greatly when choosing which resources to use.

26A - Celebrating Failure

1) This semester I had a hard time keeping up with my course load of 17 credit hours. Since this class is not related to my construction classes and is online, I had a hard time keeping up with the assignments in this class. Overall, this semester tested my ability to be organized and to figure out how to do assignments for all of my other classes along with this one.

2) I learned that keeping up with classes this semester was harder than past semester due to the high level of courses i am taking in my major along with the online classes that I am taking. I also learned to do the assignments for this course early in the week, or I will often forget to do them by the due date.

3) I learned that failing an assignment because you forgot about it is not fun, nor is it good for your grade. Even though I did not like it when it happened the first time, it still happened more than once because I didn't change my actions soon enough. I don't think I'm any more likely to take risks than I was before taking this course. I do believe, however that this course showed me that there's a lot of ideas out there that can lead to success that haven't been thought of yet.

25A - What's Next?

What I Think Is Next?

Existing Market:

I believe that the next step in my market would be to cater the restaurant services specifically to college students. The more that the college students support and promote the services, the more that the general public would support and promote them. In terms of growing my business in an existing market, I believe that it would be best to partner with local businesses. They would be willing to help and support the business as well as help me with ideas on how to better promote the business.

New Market:

A radically new market for my company to emerge in would be an older, more sophisticated and family oriented crowd. I don't think that our apartment would do as well in this type of market because those that are in families are less likely to order meals to eat instead of cooking. The reason that this market is intriguing for college students because they tend to have little time to cook for themselves. It is also more expensive to cook for one person then it is to cook for four people.

Reflection:

After interviewing for the new market, I realized that it would in fact work better in a college market then it would in a more family oriented market. After interviewing a family of four, they decided that it is much cheaper to cook for a family of four than it is for a single college student to cook. I don't believe that this market is as attractive as the existing market, however I think that there are ways to change my idea to cater to different markets. One of my interviews said I had a great idea but it was very much catered to the market that I was trying to pursue.

23A - Your Venture's Unfair Advantage

1. Lack of Competitors
V: This is very valuable, because there will be less competition to be successful
R: It is pretty rare not to have a lot of competitors. Typically most ideas have a lot of businesses chasing it.
I: This can be imitated in different ways, but i don't think may people will have the exact idea that I have.
N: There are other resources that can provide resources like food, but none that can provide exactly what i'm offering.

2. Being close to a college campus
V: This is very valuable because it will be easy for the students to get to the restaurant from class.
R: It is not rare for restaurants to be close to campus
I: This can be imitated because other restaurants are open close to campus.
N: This cannot be substituted.

3. Delivery Service
V: This is very valuable because not a lot of student will want to go to the actual restaurants to pick up their food.
R: This is not rare for restaurants to have a delivery service.
I: It can be imitated because any restaurant can open up a delivery service
N: It cannot be substituted

4. Support of student organizations
V: Getting the support of student organizations would be very valuable, it would cause students to be more involved in the product.
R: It is not rare for student organizations to promote a particular product
I: It cannot be imitated.
N: It could be substituted by the support of a different organization.

5. Give samples out at the start of the business
V: I think this is a very valuable resource because it keeps people coming back, plus every college student loves free food.
R: It is not rare for a restaurant to give out free food to promote their company, especially at the beginning.
I: It could be imitated by competitors who want to get their product displayed
N: It could be substituted by not giving out free samples.

6. My capabilities
V: I think my capabilities to be outgoing and meet people would help me start the business
R: It is not rare for the owner of the company to be extremely outgoing
I: It could be imitated by other owners and entrepreneurs.
N: It can't really be substituted.

7. Using an app and website
V: Making an app to be able to order food online would be beneficial to the company as many students use technolofy
R: It is not rare to find apps for companies who deliver food
I: It could be imitated by other companies who have a similar idea
N: It could be substituted by a website or promotional ads

8. Contacts
V: Having the right contacts can really help your business take off
R: It is not rare to use the contacts you have to make for a better company
I: No, different contacts allow you to do different things within your company.
N: Yes, it can be substituted. People are always networking.

9. Leadership
V: I have taken on many leadership roles that would allow be to play an important role in the company
R: It is not rare to have leadership skills.
I: I use my leadership skills in my schoolwork, and social life.
N: Leadership is a quality that really cannot be substituted.

10. Public Speaking Experience
V: Having public speaking experience will be a huge plus to start this company.
R: It is not rare, a lot of great entrepreneurs have good public speaking skills
I: It can be imitated
N: It can't be substituted, having public speaking is vital for the company.

I think that most valuable resource is the contacts that you have. I think when starting any business or product idea you have to know someone who has some sort of experience in the area of work that you are trying to get into in order to have a successful product. In this case, I think that knowing people in the food industry and also in the social media world would help my product the most.

20A - Growing Your Social Capital

1. Andrew, who manages a restaurant. He has been managing it for 10 years now, and has had a lot of experience catering to different groups of people.
2. Domain expert. Andrew knows the market of managing a restaurant and interacting with a variety of customers very well.
3. Andrew is a family friend. I have known him for awhile. I reached out to him via text message and told him about my entrepreneurship class and my ideas.
4. They told me that I could come to them with any questions I had about my idea and that I could come into his restaurant and shadow him if i were to pursue this idea.
5. Including him in my idea would allow me to actually follow through with it and have a reference to contact if I ever had a question or came across a new idea.

1. Steve, who manages a bar in gainesville. I chose Steve because he was located in gainesville and would be able to relate to catering to college students needs.
2. Market expert. Steve knows the market of gainesville really well and what the young students are looking for.
3. I simply was talking to the manager about my idea for my entrepreneurship class. I spoke to him in person.
4. They said that college students can be tricky to please because we constantly change what we like to do, however since I am in college coming up with an idea like this could be more successful.
5. Including him in my idea would allow me to go to him with questions when it comes to the young generation in gainesville and how to be a successful business in a college town.

1. Andrea, a supplier for organic vegetables. I chose her because she knows which restaurants order organic foods.
2. Supplier. Andrea supplies foods to local restaurants that order organic vegrables.
3. I asked a local restaurant that uses organic vegetables where they get them, and contacted the company via email and told them about my idea.
4. They told me I could use them as a supplier if i were to follow thorough with my idea an gave me the names of other places that i could go to.
5. Including her in my idea would allow me to put my ideas to practice by ordering healthy and inexpensive food.

Reflection:

I believe this experience has made me more intrigued to attend more networking events in the future. Although I don't plan on following through with my idea, I would be interested in learning about other ideas and hearing about other people success.

18A - Creating a Custom Avatar

My product can be sold to a variety of individuals but the main focus has been college students. The typical customer is a girl in college, probably a junior or senior. She is pre-med and taking 17 credit hours. After a day full of classes, she goes to the gym and works out for about an hour. Then she has meetings for all of the clubs she is in. After that, she has to go home and do her homework and study for her exams. She constantly finds it hard to find time to cook healthy meals for herself and always finds herself going out to eat somewhere because it is quicker and easier.



What do you have in common with the custom avatar?
 I also go to class during the day and spend an hour or two at then gym when I am done with classes. I am not involved as much on campus as my avatar but I do keep myself busy with other hobbies and I often find myself struggling to go to the store to make food.

If you have anything in common with the avatar, do you think it is a coincidence? 
I think it is not a coincidence that I would have some things in common with the avatar. Since it is my idea, the thoughts that went into coming up with it obviously stemmed a little bit from my own unmet needs. Therefore, when looking at a prototypical customer, I will tend to have common needs with them.

19A - Idea Napkin No. 2

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

I'm a 4th year Construction Management major graduating in May 2018. I enjoy playing a variety of sports that include competitive shooting and competitive horseback riding. I also have an interest in motorcycles, which helped spark my interest in entrepreneurship. Upon graduating, I have accepted a full time job in DC with a commercial construction general contractor. While in DC, I hope to explore outside of the construction industry and use my passion for entrepreneurship to grow and pursue new ideas. I think a business like my idea would be very successful in DC, because every seems to be very busy and do not have a lot of extra time for healthy eating and cooking meals. If i had the opportunity to start this business, I believe it would greatly impact my life as I find myself having these same needs. 

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

I found an opportunity for students that have busy schedules and actives lives to be able to afford healthy and fast food options instead of the unhealthy options that we often go to because they are cheap and open late. Creating a drive-thru fast food restaurant close to campus that you can get quick and healthy meals at would be a great opportunity for this problem. The restaurant would be open late and would also have a delivery service. The restaurant would be open to everyone however they would offer a discount to students. I would also have a constantly changing menu to insure that all different types of healthy foods were being incorporated and that students always wanted to go and didn't get tired of the foods that were being offered. The delivery service would be cheap and would also run until the restaurant closed. I believe that this has not changed much, the customers unmet needs remain the same and my opportunity to solve them has remained the same.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

Active and busy college students would be the biggest push at this company. Since it is located close to campus and students get a discount, I believe they would have the biggest affect on the company. However, the business would be open and intriguing to people of all types. The only people that would not find this idea useful would be those that enjoy cooking their own meals and not eating out and those that enjoy eating unhealthy. What all of these customers have in common is that they all have a desire to buy inexpensive, healthy and affordable meals. 

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

Customers would care about this service and pay for it because it would offer them the opportunity to eat healthy and in a quick and cheaper manner. With a constantly rotating menu, I think students and anyone who decides to eat there would be intrigued to come back multiple times a week, or even get the delivery service. I think students especially will care because they tend to have busy lives and are involved with more than just school. Some students work full time and go to school full time, and they simply do not have time to make meals for themselves. 

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

I believe that what sets this business apart from other similar ideas and businesses is that it specifically targets a student population and offers discounts and rotating menus. There are some healthy meal delivery services already in place, however I have not seen one that functions as a restaurant that is open late as well as a delivery service. I think these bring value to this idea. 

Evaluation:

I believe that these elements of my business idea fit together. I think that each concept fits with the other to make a product/service that will be successful in many different places, especially in college campuses and big cities. I think that the most important thing to the success of this business is that I keep the prices low, the menu changing, and make it quick and easy for people of all needs to order food and have it delivered to their homes.

Feedback Memo:

One of the points that I took away from the feedback that I received is that the customers will have varying needs and that it will be important to take a variety of needs into consideration. Another important point that I took away is that not all people will be interested in my product because some people enjoy cooking and do not like to eat out. I incorporated my feedback into this idea napkin by looking at the questions from a perspective after my second set of interviews. The answers did not change very much, however a few more points can be added.

15A - Figuring Out Buyer Behavior No. 2

When interviewing, I found that one of the most important things to potential customers would be the price of the food and delivery service at the restaurant. Since ideas like this already exist, the price would be a key driving point to it being successful. Also, another important point that was brought up was the quality of the food being used. The quality of some of the other delivery service foods are not the best, and they typically are loaded with preservatives and non-organic food. I believe that this product will sell better online than in a store. This is because most of the customers (students) tend to have busy schedules. Therefore, I think they would use an online service more often than they would go inside and eat. However, if it is located close to campus, I think that a lot of students would go there to eat in between or after their classes. When looking back on the "rightness" of the purchase, the customers want to make sure that their getting their moneys worth out of their food. They would want to make sure that the portions are filling enough with healthy food options. 

I believe that being able to come up with a healthy, inexpensive food options is would positively affect both the purchase decision and post purchase evaluation. I think that this would be a big draw against competitive healthy and fast food options. The late night open time would also be a draw for students that want a healthy option when they are out late.

14A - Halfway Reflection

1. I have had to think outside the box. I have high levels of motivation and desires to be successful however I'm not the most creative person. I think some of the assignments in this class have made me think outside of my normal ideas.

2. Having three assignments due every week since the hurricane has been tough. I think some of the questions in the assignments are also a little repetitive, so coming up with new things to say and new ideas is difficult. I also find it difficult to be really focused in class when I know I am graduating and going to be starting work in June.

3. 1. Don't wait until the last minute to do the assignments, because they take a couple hours a week to complete.
2. Be creative and come up with new ideas that you don't think anyone else has thought of before.
3. Read the feedback that others write for you in the comments and take it into consideration for your future posts.

13A - Reading Reflection No. 1

Elon Musk: Tesla, Space X, and the Quest for a Fantastic Future, Ashlee Vance

1. What surprised you the most?
I think the thing that surprised me the most was how motivated he was to be successful in life. I think that motivation is one of the biggest keys to success. Seeing his goals become a reality is very inspiring.
What about the entrepreneur did you most admire?
The thing i admired most about Elon Musk is his drive and determination to be successful and come up with ideas that no one else has thought of.
What about the entrepreneur did you least admire?
I think his treatment of others to get the work done is something I did not admire. It took the effort of many others to help his ideas become reality and yet only he gets the spotlight for it. Therefore I think he should be putting his coworkers up on a pedestal for helping him instead of explaining only how he was harsh to them and worked them to death.
Did the entrepreneur encounter adversity and failure? If so, what did they do about it?
I think the life that Elon Musk had growing up caused him to face some adversity at a young age. However I believe that he used this as a motivating factor to be successful and grow into a more mature and inspiring person. Some of the most successful people that I know in life faced hard times growing up and learned to work hard because of that.

2. What competencies did you notice that the entrepreneur exhibited?
I think that Elon Musks passion for what he was interested in was a big competency that he exhibited. I believe that to be truly successful as an entrepreneur you have to have a passion for what you are chasing. He also was able to come back from being bullied as a child and make the most out of what he wanted to pursue.

3) Identify at least one part of the reading that was confusing to you.
I thought it was confusing that he had a hard time getting funding for the Tesla project. I think with all of the pro-environment people in our country today that getting funding for an electric car would be easy. I'm surprised that more Tesla-like cars haven't started being produced.

4) If you were able to ask two questions to the entrepreneur, what would you ask?
1. Do you have any other ideas that you would want pursue?
2. What do you wish you would have done differently in your path to success with Tesla and Space X?

5) What do you think the entrepreneurs opinion was of hard work? Do you share that opinion?
I think the Elon's opinion of hard work was that no matter what problems face in life, you have to find something that motivates you and hold on to it. The path to success is not an easy road but it is rewarding when you reach it. I have a very similar opinion to this.

12A - Figuring Out Buyer Behavior

Segment:
I will choose a segment that relates more closely to college students. The location will be close to campus and therefore the main audience will be students. I interviewed 3 students and 2 recent graduates.

Interview Summary:
During the interviews, 2 of the students said that they often walk to places close to campus or on campus to get lunch so they would definitely consider a close healthy option if one was given to them. When they have the need to find healthy and fast foods, they find the options slim to none and believed it would be a great idea to open up a restaurant. One student said when they would search on the Internet for something like this they would use terms such as "cheap, healthy, fast, food". When asking them if they had ever seen something like this before, they all said that they have. However, most had negative comments about them. The food didn't taste good, it was too expensive, there wasn't enough food options, etc.

Conclusion: 
I believe that my interview's are a good example of the answers that would come from a large sample of people. Even though this idea exists, people haven't taken advantage of it to its full potential because there have been so many different types of complaints about them. I think if i could encompass something that could tailor to all types of people, it could be very successful. This unmet need is definitely a big one. Almost every person struggles to have healthy and affordable meals.

11A - Idea Napkin #1

1. You

I'm a 4th year Construction Management major graduating in May 2018. I enjoy playing a variety of sports that include competitive shooting and competitive horseback riding. I also have an interest in motorcycles, which helped spark my interest in entrepreneurship. Upon graduating, I have accepted a full time job in DC with a commercial construction general contractor. While in DC, I hope to explore outside of the construction industry and use my passion for entrepreneurship to grow and pursue new ideas. I think a business like my idea would be very successful in DC, because every seems to be very busy and do not have a lot of extra time for healthy eating and cooking meals.

2. What are you offering to customers?

I found an opportunity for students that have busy schedules and actives lives to be able to afford healthy and fast food options instead of the unhealthy options that we often go to because they are cheap and open late. Creating a drive-thru fast food restaurant close to campus that you can get quick and healthy meals at would be a great opportunity for this problem. The restaurant would be open late and would also have a delivery service. The restaurant would be open to everyone however they would offer a discount to students. I would also have a constantly changing menu to insure that all different types of healthy foods were being incorporated and that students always wanted to go and didn't get tired of the foods that were being offered. The delivery service would be cheap and would also run until the restaurant closed.

3. Who are you offering it to?

Active and busy college students would be the biggest push at this company. Since it is located close to campus and students get a discount, I believe they would have the biggest affect on the company. However, the business would be open and intriguing to people of all types. The only people that would not find this idea useful would be those that enjoy cooking their own meals and not eating out and those that enjoy eating unhealthy.

4. Why do they care?

Customers would care about this service and pay for it because it would offer them the opportunity to eat healthy and in a quick and cheaper manner. With a constantly rotating menu, I think students and anyone who decides to eat there would be intrigued to come back multiple times a week, or even get the delivery service.

5. What are your core competencies? 

I believe that what sets this business apart from other similar ideas and businesses is that it specifically targets a student population and offers discounts and rotating menus. There are some healthy meal delivery services already in place, however I have not seen one that functions as a restaurant that is open late as well as a delivery service. I think these bring value to this idea.

Evaluation:

I believe that theses elements fit together. I think that between targeting the student population, close proximity to campus, and healthy, affordable meals, the business could be very successful.

9A - Testing the Hypothesis, Part 2

Who:
I found that there were certain people that did fall outside the boundary of my opportunity. First, one of the people that I interviewed really enjoyed to cook for themselves. So although they were really busy and liked the idea of eating quick healthy meals, they would not use the service as often as some others would due to the fact that they really enjoyed cooking. Another person simply didn't care too much about eating healthy. They liked to eat a few healthy meals, but eating at unhealthy restaurants late at night did not seem to bother them.

What:
The need that I have identified does differ from other needs. I believe that some people would go there to eat healthy because that is the only food that they eat, and they would enjoy the quickness and convenience of it. However, others would go there and in return they would stop eating at unhealthy restaurants all of the time. I think that this opportunity can provide to a variety of needs.

Why:
There is a difference between the outsiders and the insiders needs. I found that those on the outside tended to have one of two views: They either really enjoyed cooking for themselves and liked healthy foods, or they simply didn't care about eating healthy. Those that are inside of the boundary were very busy and active and wanted to eat healthy. They had often eaten unhealthy in the past only for convenience.

Inside the Boundary:                                                      Outside the Boundary:
Who Is In: Students who are busy and                            Who Is In: Those who enjoy cooking          

want a healthy and fast food option.                                 for themselves or like eating unhealthy.

What The Need Is: Eating healthy and fast food            What The Need Is Not: Eating unhealthy 

options while they are too busy to make it on their          because they enjoy it or cooking on their 

own.                                                                                   own because they don't like eating out.

Why The Need Exists: As a student we are very            Alternative Explanations: Those that enjoy

busy and trying to find time to cook cheap healthy          cooking because they don't like going out to

meals is very difficult.                                                       eat could use the delivery option.

8A - Solving the Problem

I found an opportunity for students that have busy schedules and actives lives to be able to afford healthy and fast food options instead of the unhealthy options that we often go to because they are cheap and open late. My solution would be to create a drive-thru fast food restaurant close to campus that you can get quick and healthy meals at. The restaurant would be open late, until about 3 am or so, and would also have a delivery service. The restaurant would be open to everyone however they would offer a discount to students. I think this would be a good incentive to get students to eat healthy options at any time of the day. I would also have a constantly changing menu to insure that all different types of healthy foods were being incorporated and that students always wanted to go and didn't get tired of the foods that were being offered. The delivery service would be cheap and would also run until the restaurant closed.

7A - Testing the Hypothesis, Part 1

1. Today's college students tend to live a busy life, unable to make healthy eating choices because they simply don't have the time to make the food or the money to pay for it. They also tend to eat I believe an opportunity exists for fast healthy meals designed specifically for college students at a low cost that are open late.

2. Who: Active and busy college students
What: College students tend to eat unhealthy meals, especially late at night.
Why: Students tend to have a busy life and when they want to grab a quick meal especially late at night, the options that tend to be quick are often unhealthy.

3. Hypothesis Testing
Who: There are others who have this need. Students is often the first thing that comes to mind but families as well as young professionals may also run into this issue.
What: I believe that dinner is the most affected meal because it is often pushed back late and tends to be the largest meal of the day. I think that this issue can, however, affect all meals.
Why: I think every student is somehow affected by this issue in one way or another. I don't believe that everyone is affected by it, but students especially are. Even if it only affects them on certain days, or during certain meals, it still has an affect of the vast majority of college students.

4. Interviews
I conducted 5 interviews and I came to the conclusion that most people would benefit from being able to have healthier food options that are open later as well as potentially a cheaper option for students that would allow them to get healthy food delivered to their houses. What I realized after these interviews is that people have different needs but still the same opportunity exists. One girl wished that she could have meals delivered or healthier options open later because she goes to the gym late in the day. Another girl wished that she had the same options but because of work. I found it interesting that different things in people's lives could still cause the same opportunity for something.

5A - Identifying Local Opportunities

1. 
Title:
"Airlines Accused of Price Gouging Before Irma"
Link:
http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/1670CBB3D1204318?p=WORLDNEWS
Description:
Airline companies have been accused of gouging prices for airline tickets flying out of areas that were affected by Hurricane Irma, knowing that people were going to buy tickets to leave no matter what. They have now set caps on flights for those areas that were affected by Hurricane Maria.
Problem:
People who are really in need and need to get out of a certain area may be unable to afford a plane ticket to do so. By putting a cap on airline tickets they allow for more people to be able to leave if they need to.
Who:
The population of those that are in a possible path of a hurricane are those that are affected by this.

2.
Title:
"Poor Planning and Communication Have Led To Havoc After Airport Shooting"
Link:
http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/1664D2B49E60E2D0?p=WORLDNEWS
Description:
The police officers and airport security that helped in the aftermath of a mass shooting at the Fort Lauderdale airport failed to communicate effectively and caused increased havoc after the shooting. They claimed that the terminal lacked proper evacuation and the airport claimed that a mass shooting event was not taken into account when determining means of egress for the terminal.
Problem:
Those that are stuck in a situation like need direct professional communication to ensure their safety and that nothing is miscommunicated. Those are the most important things in an event like that because people will go into survival mode and do not take into consideration their surroundings.
Who:
Those in the Fort Lauderdale airport the day of the mass shooting were directly affected by this event.

3.
Title:
"If Foreign Aid is Cut, Trump's Push Oust to Illegal Immigrants will Get Us More Illegal Immigrants"
Link:
http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/163EB6BD144BCD00?p=WORLDNEWS
Description:
There is a controversy that the Trump administration's crackdown on illegal immigration will actually encourage it more than it will stop it. This has to do with his foreign policy. They want to cut the state department's budget by 30%. The target is that the foreign aid programs would give migrants incentives to stay home.
Problem:
The efforts that are being put forth to put a stop or hold off illegal immigration might be having a negative effect on everyone involved.
Who:
The current illegal immigrants as well as those that are thinking about migrating are affected.

4.
Title:
"Orlando Entrepreneur Starts Up Virtual Currency Exchange"
Link:
http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/166FE72EEDF993B8?p=WORLDNEWS
Description:
A new virtual currency was created. It is similar to Bitcoin and is becoming more popular by the day. It relies heavily on credibility so the uncertainity of the value of the money causes questions by those who consider using it.
Problem:
Virtual Currency Exchanges are easily hacked and can also become scam. Many people believe bitcoin is scam, and therefore it is hard to get good credibility for it.
Who:
Those who are interested in investing in a virtual currency exchange as well as those the owner and creator are affected by it.

5.
Title:
"Disney and other Theme Parks Could Loose Millions Due To Irma"
Link:
http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/166F3CDFF05F4530?p=WORLDNEWS
Description:
Hurricane Irma caused Disney and other parks to close. Disney has only closed 6 times in its time being open. The aftermath of this is millions of dollars in loss to Disney as well as other parks such as Universal.
Problem:
Theme parks that don't have as high of an attendance, such as Sea World or Lego Land, will particularly struggle to get tourists back into visiting and take a larger financial hit than the bigger parks.
Who:
Those that work for the theme parks as well as those that were trying to visit during the hurricane are impacted.

4A - Forming an Opportunity Belief

1. Belief: There is a lack of adequate supplies (gas, food, water, etc.) in the case of a natural disaster such as a hurricane.

2. Who: Those that are under warning such as a hurricane warning are affected by this.
    Need: The need for food, gas, and water is high when there is a hurricane warning.
    What is being done to meet the need: Stores will try to overstock on necessary food items and water, however the demand is greater than they are able to supply.
    Where: This need takes place in areas where natural disaster warnings typically exist. For hurricanes, Florida is commonly affected in the United States.

3. The Prototypical Customer: The prototypical customer is someone who has concern during a hurricane warning. They will go out and overstock on food, gas, and water to be prepared in case of a power outage. Typically the stores and gas stations will run out of supplies days before the hurricane actually comes.

4.                                                                 Iteration #1:

What is the exact nature of the need?
"I believe that the nature of the need comes from the concern that the area that we are living in is going to run out of food and water after a natural disaster. I think people typically want to prepare for the worst."

When do they become aware of the need -- that is, do they experience their need all the time or only sometimes? 
"I only experience this need sometimes. It happens when there is a potential hurricane threat to the state of Florida."

How long have they had the need? 
"This need has existed since 2004 when I experienced 3 hurricanes in elementary school."

When did they first become aware of their need? Why? 
"I believe I first became aware of this need when I started college and was living on my own. I had to decide what kind of food I was going to buy and how much water should be necessary in case I had to live without power for an extended period of time."

How are they currently addressing their need? 
"Currently, I try to keep the essentials that are needed for a natural disaster already stocked in my apartment and keep a couple cases of water stocked so that I don't have to scramble and beat the crowds when a hurricane warning arises."

How satisfied are they with this solution?
"So far, I am pretty satisfied with this solution. With all of the hurricane threats that have been looked at by the state of Florida over this past hurricane season, it's nice to know that I may not have to leave my house and try to fight for food and water and the crowded grocery stores."

                                                                    Iteration #2:

What is the exact nature of the need?
"This need comes from those that worry heavily about the potential destruction of a hurricane to the state of Florida. People tend to over react or over prepare even when the potential threat is low."

When do they become aware of the need -- that is, do they experience their need all the time or only sometimes? 
"I become aware of the need about once a year at the start of hurricane season. Even if Florida isn't in direct threat of a hurricane, there are still people that will begin talking about it."

How long have they had the need? 
"This need has been there since I was born. However I wasn't aware of it since I was born."

When did they first become aware of their need? Why? 
"I became aware of it in elementary school when my parents were buying lots of water and food at the grocery store and were telling me that a "storm was coming and we had to be prepared".

How are they currently addressing their need? 
"I try to keep water stocked all of the time because it's typically the first thing to go when a hurricane warning comes into affect. I will go out and buy extra non-perishable food if I believe the hurricane is a real threat to where I will be staying."

How satisfied are they with this solution?
"I'm content with this solution. I think in the state of high emergency I would try to stock up on a little more water and definitely a lot of food in case the power went out for more than a week."

Iteration #3:

What is the exact nature of the need?
"The nature of the need is that we don't have enough supplies to supply adequate drinking water and food for everyone in the case of a natural disaster. People over react and go buy excessive amounts of water and food for themselves, living minimal for everyone else."

When do they become aware of the need -- that is, do they experience their need all the time or only sometimes? 
"I become aware of the need when I walk into the store to buy drinking water when a hurricane is a week away and the only water left on the shelf is the $20 fiji water."

How long have they had the need? 
"I have had this need a couple of times in the past few years as I have lived on my own in Gainesville. When I lived in Orlando, my parents typically took care of what we needed."

When did they first become aware of their need? Why? 
"I first became aware of the extent of this need when I went to get water for the tropical storm that was going to hit Gainesville last year and there was none left."

How are they currently addressing their need? 
"Currently I will go out and buy extra food and water the second I find out that there could possibly be a hurricane coming to Florida. I don't want to take any chances in waiting and have to deal with the different crowds of people."

How satisfied are they with this solution?
"I believe that this solution is adequate for getting what I need when a hurricane threatens Florida."

5. Reflection
What did you learn about your opportunity?
I learned that different people react to the same situation very differently. When a hurricane is approaching, some people go very early to get their supplies. Some people wait until the storm is only a day or two away, and have minimal options to choose from, and some people have plenty of supplies already stocked in their houses whether a hurricane or natural disaster is approaching or not.

What was the most surprising thing you learned about your opportunity?
The most surprising thing that I learned about this opportunity is that the opportunity could be non-existent if all people prepared ahead of time and had food and supplies already stocked. It would cause the grocery stores to not run out of water and supplies. As for gas stations, it is less likely that people stock up ahead of time on gas as it is used constantly.

6. Summarize
How much of your original opportunity is still there?
Almost all of my original opportunity remains. There is still a huge need for extra water and supplies during hurricane season. Having someone that delivers water and food to houses prior to a hurricane may also help people from "over-buying" and getting unnecessary things while shopping.
Do you believe that your new opportunity is more accurate than when you started?
Yes, I believe that my new opportunity is more accurate now than when I started. I think interviewing others allowed me to see different perspectives from individuals.
How much do you think entrepreneurs should 'adapt' their opportunities based on customer feedback?
I believe that it is very important for entrepreneurs to adapt their opportunities based on customer feedback. They must know what kind of product and needs that different customers wants and adapt their ideas to satisfy the largest portion of the population.

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3A - My Entrepreneurship Story

My interest for entrepreneurship started when I was in college. One of my friends had mentioned to me that they were making money by fixing up old bikes. I thought that this was skeptical, and wondered how successful I could actually be. However with a little bit of time and practice it turned into something really successful for us. Taking this interest in being an Entrepreneur further, I recently attended a Real Estate conference. My major is in construction management, so I have a big interest in houses and real estate as well. This conference allowed me to think of new ideas in the real estate and housing market that I would like to implement in the future.

I enrolled in ENT3003 because I would like to see how others view Entrepreneurship and see what other ideas young professionals have. I hope to learn more about others ideas and hope to even come up with a few more of my own. I am excited for this course this semester and look forward to the opportunities that it brings.

2A - Bug List

1. Slow computers/wifi
-Computer connection can often times be slow due to the speed of the wifi and how many people are trying to use it at one time.

2. People that don't park within the lines in busy parking lots
-Due to bad drivers who do not know how to park correctly, or cars/trucks that are too big for the parking spots.

3. People who don't use their blinkers when turning in major intersections
-Due to bad drivers who do not feel it is necessary to use their blinkers properly.

4. When people let their kids run around and misbehave in restaurants
-Parents do not have control of their kids or do not care if they misbehave in public.

5. People who drive under the speed limit, especially in the fast lane
-Typically happens when drivers are distracted or are not aware that the left lanes are for driving faster.

6. When sales people are rude to you, as you're trying to buy their product
-When sales people are rude they are typically in a hurry, don't want to be at work, and

7. When people wait until the last minute to cancel plans
-A lot of times, people will say yes to plans even though the real answer is no. This is bothersome because then they will almost always cancel at the last minute.

8. Being put on hold on the phone for excessive amounts of time
-This often happens with companies that use people overseas to answer the phone. They usually can't understand what you're saying and will always put you on hold to find the answers to your questions.

9. People who drive extremely close behind you
-These people are often impatient and tailgate you because you are not going the speed that they wish you were going.

10. When people are sick and they don't cover their mouths as they are coughing/sneezing
-People who don't do this lack the respect of those around them. They just spread their germs to others, this is easily avoidable.

11. When public transportation does not arrive on time and you have to depend on it for work/school
-Oftentimes the apps and signs that give you the times that buses/metros are going to arrive are wrong and the inaccuracy causes people to be late.

12. Paying for meter parking
-In DC this summer, I had to pay for meter parking any time I wanted to go somewhere. It got annoying every time I had to run into the store for something quick, but still had to pay for parking.

13. People who constantly complain about something but do nothing to help or change it
-Those people that constantly complain are usually trying to make themselves look helpless and gain extra sympathy from those around them. I find this extremely unattractive.

14. Media's constant false information in an attempt to get more publicity and cause the public to freak out
-Almost every negative event that occurs is blown out of proportion by the media. Sometimes, people intentionally act out in order to cause a riot in the media and get more publicity.

15. Individuals who find it necessary to blast excessive political/cultural views all over social media
-I believe everyone has a right to a political view, however it becomes very annoying when they feel necessary to write paragraphs and look down on others over political views on public social media. I believe they do this because they are not confident in their views and believe they must put others down in order to make themselves look better.

16. When you call a 1-800 number for assistance and you get connected to someone in a foreign country that speaks no English and has little to no idea what you are talking about.
-Companies will pay people in other companies to answer their phone calls because it is cheaper for them to use them. They do not, however have a good grasp of the English language and what you are trying to ask.

17. Lying and/or cheating to get yourself further than the next person
-Those that lie and cheat do not feel confident in themselves and what they believe in.

18. People who don't care if they mess up at work when you're depending on their portion of work to succeed
-Those that don't care about work have low levels of motivation and do not believe success is necessary for them.

19. When people beep at you as soon as the light turns green.
-The impatience of people shines through when they beep at you milliseconds after the light turns green.

20. The people who feel as though they are entitled and are better than everyone around them.
-Spending the summer in DC, I found that a lot people feel a sense of entitlement in almost everything that they do.

Reflection:

I found that the first few things on the list came to me really quickly. It was very easy to come up with 5-10 things that bug me in a few minutes. However when getting to the last 10 it was much more difficult to think of things. I also found that most of the things that "bug" me have to do with the actions and views of other people around me.

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