I believe that being able to come up with a healthy, inexpensive food options is would positively affect both the purchase decision and post purchase evaluation. I think that this would be a big draw against competitive healthy and fast food options. The late night open time would also be a draw for students that want a healthy option when they are out late.
Friday, October 13, 2017
15A - Figuring Out Buyer Behavior No. 2
When interviewing, I found that one of the most important things to potential customers would be the price of the food and delivery service at the restaurant. Since ideas like this already exist, the price would be a key driving point to it being successful. Also, another important point that was brought up was the quality of the food being used. The quality of some of the other delivery service foods are not the best, and they typically are loaded with preservatives and non-organic food. I believe that this product will sell better online than in a store. This is because most of the customers (students) tend to have busy schedules. Therefore, I think they would use an online service more often than they would go inside and eat. However, if it is located close to campus, I think that a lot of students would go there to eat in between or after their classes. When looking back on the "rightness" of the purchase, the customers want to make sure that their getting their moneys worth out of their food. They would want to make sure that the portions are filling enough with healthy food options.
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Hey Haley. I definitely see how price and quality are the most important factors when it comes to food, especially when your business is centered on being a healthy alternative to what is available now. And I agree that something like this is great for online delivery, but also stores near campus would likely succeed, especially near places like gyms and sports centers, where people tend to care more about what their eating.
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