11A - Idea Napkin #1

1. You

I'm a 4th year Construction Management major graduating in May 2018. I enjoy playing a variety of sports that include competitive shooting and competitive horseback riding. I also have an interest in motorcycles, which helped spark my interest in entrepreneurship. Upon graduating, I have accepted a full time job in DC with a commercial construction general contractor. While in DC, I hope to explore outside of the construction industry and use my passion for entrepreneurship to grow and pursue new ideas. I think a business like my idea would be very successful in DC, because every seems to be very busy and do not have a lot of extra time for healthy eating and cooking meals.

2. What are you offering to customers?

I found an opportunity for students that have busy schedules and actives lives to be able to afford healthy and fast food options instead of the unhealthy options that we often go to because they are cheap and open late. Creating a drive-thru fast food restaurant close to campus that you can get quick and healthy meals at would be a great opportunity for this problem. The restaurant would be open late and would also have a delivery service. The restaurant would be open to everyone however they would offer a discount to students. I would also have a constantly changing menu to insure that all different types of healthy foods were being incorporated and that students always wanted to go and didn't get tired of the foods that were being offered. The delivery service would be cheap and would also run until the restaurant closed.

3. Who are you offering it to?

Active and busy college students would be the biggest push at this company. Since it is located close to campus and students get a discount, I believe they would have the biggest affect on the company. However, the business would be open and intriguing to people of all types. The only people that would not find this idea useful would be those that enjoy cooking their own meals and not eating out and those that enjoy eating unhealthy.

4. Why do they care?

Customers would care about this service and pay for it because it would offer them the opportunity to eat healthy and in a quick and cheaper manner. With a constantly rotating menu, I think students and anyone who decides to eat there would be intrigued to come back multiple times a week, or even get the delivery service.

5. What are your core competencies? 

I believe that what sets this business apart from other similar ideas and businesses is that it specifically targets a student population and offers discounts and rotating menus. There are some healthy meal delivery services already in place, however I have not seen one that functions as a restaurant that is open late as well as a delivery service. I think these bring value to this idea.

Evaluation:

I believe that theses elements fit together. I think that between targeting the student population, close proximity to campus, and healthy, affordable meals, the business could be very successful.