I found that there were certain people that did fall outside the boundary of my opportunity. First, one of the people that I interviewed really enjoyed to cook for themselves. So although they were really busy and liked the idea of eating quick healthy meals, they would not use the service as often as some others would due to the fact that they really enjoyed cooking. Another person simply didn't care too much about eating healthy. They liked to eat a few healthy meals, but eating at unhealthy restaurants late at night did not seem to bother them.
What:
The need that I have identified does differ from other needs. I believe that some people would go there to eat healthy because that is the only food that they eat, and they would enjoy the quickness and convenience of it. However, others would go there and in return they would stop eating at unhealthy restaurants all of the time. I think that this opportunity can provide to a variety of needs.
Why:
There is a difference between the outsiders and the insiders needs. I found that those on the outside tended to have one of two views: They either really enjoyed cooking for themselves and liked healthy foods, or they simply didn't care about eating healthy. Those that are inside of the boundary were very busy and active and wanted to eat healthy. They had often eaten unhealthy in the past only for convenience.
Inside the Boundary: Outside the Boundary:
Who Is In: Students who are busy and Who Is In: Those who enjoy cooking
want a healthy and fast food option. for themselves or like eating unhealthy.
What The Need Is: Eating healthy and fast food What The Need Is Not: Eating unhealthy
options while they are too busy to make it on their because they enjoy it or cooking on their
own. own because they don't like eating out.
Why The Need Exists: As a student we are very Alternative Explanations: Those that enjoy
busy and trying to find time to cook cheap healthy cooking because they don't like going out to
meals is very difficult. eat could use the delivery option.
Good Afternoon Haley,
ReplyDeleteWhoa I think there might have been some formatting issues with your table that you posted. No worries though I was able to make it out! So Again I really like your idea, I think you found that for some college students it is an ok idea and for others they thought it was a great idea. I think your business idea would be great if you also targeted the elderly, specifically, the elderly veteran who is always looking for quick healthy meals.
Great work!
Zach
Hey Haley. I had the same formatting problems when doing a similar format on my 9A assignment. That's kinda funny. I think that you accurately described two groups that were outside the boundary of who your idea would market to. Lots of people do cook for themselves, and I think overall that is the healthiest way to eat. Your idea, however, is great for those who cant cook at all and would like to eat healthy, but also cant afford to eat at an expensive restaurant all the time. I really like the idea, and hope to see what else you've thought of.
ReplyDelete