1. Today's college students tend to live a busy life, unable to make healthy eating choices because they simply don't have the time to make the food or the money to pay for it. They also tend to eat I believe an opportunity exists for fast healthy meals designed specifically for college students at a low cost that are open late.
2. Who: Active and busy college students
What: College students tend to eat unhealthy meals, especially late at night.
Why: Students tend to have a busy life and when they want to grab a quick meal especially late at night, the options that tend to be quick are often unhealthy.
3. Hypothesis Testing
Who: There are others who have this need. Students is often the first thing that comes to mind but families as well as young professionals may also run into this issue.
What: I believe that dinner is the most affected meal because it is often pushed back late and tends to be the largest meal of the day. I think that this issue can, however, affect all meals.
Why: I think every student is somehow affected by this issue in one way or another. I don't believe that everyone is affected by it, but students especially are. Even if it only affects them on certain days, or during certain meals, it still has an affect of the vast majority of college students.
4. Interviews
I conducted 5 interviews and I came to the conclusion that most people would benefit from being able to have healthier food options that are open later as well as potentially a cheaper option for students that would allow them to get healthy food delivered to their houses. What I realized after these interviews is that people have different needs but still the same opportunity exists. One girl wished that she could have meals delivered or healthier options open later because she goes to the gym late in the day. Another girl wished that she had the same options but because of work. I found it interesting that different things in people's lives could still cause the same opportunity for something.
Good Afternoon Haley,
ReplyDeleteI found your idea very interesting. I currently work for the Veterans Affairs and would like to see something like this put into place for elderly Vets. I know that you are targeting students but I think your boundaries could reach out to more than just students. I think your idea is almost limitless, I know of many business professionals that would love some sort of a healthy alternative during lunch hours at the office.
Great idea!!!!!
Hey Haley. I think that this is a really good idea. I agree that most students tend to be busy enough throughout the day that finding or making a cheap and healthy meal is difficult, especially towards dinner. I personally suffer from this need and even though I would like to eat healthier, it is hard to do so quickly and cheaply. Also delivery is another opportunity in itself and great for satisfying the needs of lazy people like myself. Like you mentioned, something like this does really appeal to college students the most. Anyways, really great idea.
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